Tired of working three part-time jobs, Paulson thought he would look into a new business opportunity that was presented to him. Suelie, as a full-time student, was looking for some extra income to offset her tuition. Building their businesses separately, in the little time that they had available, they not only were able to make the choice to pursue their business full time before the age of 27, they met and married and are now able to build their business together.

Suresh was a student pursuing a masters degree in Chemical Engineering looking for a way to earn some extra money to repay a student loan. Madhu was a graduate student in Genetics with no interest, initially, in starting a part-time business. But when the dot-com bubble burst, Suresh began to take his own business more seriously. Though they started out building separate businesses, they are now married and happily growing their business together.

Both Terry and Amy were initially quite skeptical of the business opportunity that was first presented to them. But as they researched credible sources and they began to meet other people who had built their own successful businesses, they became convinced that they could do it, too. As a professional athlete, Terry also understood that the team aspect was very important; he would have business mentors who would assist him every step of the way.